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10 key components of an effective e-commerce website design

Selling online is always a good idea for the simple fact that your market is no longer limited to a small geographic area. To accomplish increased sales and going global with your brand, you need a great website. So, you’ll have to put a great deal of thought into an effective e-commerce website design. Start by thinking about a friendly user interface, flawless website operation, and worry-free customer care.

Of course, you must already know about the website design must-haves for your business website. But when specifically creating one for e-commerce, you’ll need to consider certain elements that you should include in your e-commerce website design. We’ve listed them out for you right here:

1. Showcase popular products

A spark of interest requires just one look! That’s why it’s a great idea to feature your bestsellers on your homepage to grab attention. You could showcase your popular products on a carousel to ensure that repeat visitors and buyers see fresh images with every visit. Some customers are just busy – or lazy, and won’t go through all your product pages. Showcasing your popular products then becomes a boon to such shoppers.

2. Categorize products

Just like neatly organized and labeled isles in a store, categorizing your products on a website goes a long way in making shopping an enjoyable experience. Most people know exactly what they are looking to buy. So, make navigation simple with organized menus for your product categories that lead your buyer to exactly what they want in minimal clicks.

3. Provide zoom option

It’s all about details, and the ability to zoom in to view your products will help customers get the closer look that they want before making a purchase. Ensure you upload good quality images that do not pixelate when enlarged. Variable view options are equally important, whether your product includes apparel, gadgets or food.

4. Be specific with product descriptions

Including details in your product pages gives you a two-fold advantage. One, your customer gets a complete picture of your product. Two, and most importantly, the more details you provide, the easier it is for customers to find what you are offering. Think size, color, pattern, fabric, variations and product combinations. Then, use these details in the title of the product page, keyword and meta title.

5. Provide shipping, delivery  and return details

All information pertinent to shipping, delivery and returns should be provided on your website, preferably in FAQ form. This will help customers know exactly what to expect and do. If you provide free shipping, make sure you mention that too. In fact, free shipping is a great incentive for shoppers to buy more from your e-store.

6. Ask for ratings and reviews

Most people don’t want to spend that little extra time to rate their shopping experience with you or review your products. Provide an incentive so that they do so. Feedback is extremely important in helping you understand how you can offer better service. Reviews and ratings also encourage other shoppers to buy, so it’s important to ask the right people – your actual buying customers.

7. Create wishlists

Wish lists give customers the option to keep aside the product they wish to buy until they decide to buy it. This will increase the chances of them coming back to buy from you, rather than them forgetting all about it and buying the same product elsewhere. You could also send gentle reminders over email to notify them of a fall in price, encouraging them to make the purchase.

8. Enable sharing options

Never underestimate the power of sharing. So, provide short links that allow your customers to share their purchases with friends and family, or provide social media buttons. Sharing helps your product get additional eyeballs and could translate to increased sales.

9. Add privacy policy 

A privacy policy is not optional – it’s a legal requirement. In fact, any e-commerce website that processes personal data must explain how it will use that data. It must also explain what cookies will be used and for what purpose. A privacy policy reassures customers that their important private information is safe with you.

10. Provide contact details

Customers need to know they can reach you if they require to. So ensure you provide updated contact information on your website that may be easily accessed. An online chat is a great idea for immediate responses. Else, a simple feedback form is also a good option. You must, of course, make sure to respond within one working day.

Always remember that your website should delight your customers and provide an enjoyable shopping experience. They should want to come back to shop some more, and recommend it to others. So try to incorporate these elements into your e-commerce website design.

At Them You & Me, we help in the digital transformation of businesses. If you’d like to discuss more about e-commerce website design, or have any questions, give us a call. To know about what we do and the services we offer, please visit our website.

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