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What is content marketing?

They say content is king. The adage holds good even today. Content speaks volumes about your brand or business, and it is largely responsible for attracting and retaining your customers. It encompasses copy, video, graphics, and even animated gifs. 

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Content is all about storytelling. It is about narrating your brand’s story to your audience, forging a connection with them and building trust. It aims to increase engagement with your customers and influence their behavior. 

For your content to serve its purpose, it must be relevant to your audience and provide value. Creating remarkable content takes time, knowledge and skill. It also requires research – on what your target audience is looking for, what your competitors are doing, what is working for them, the current tools and tactics, and the numbers that your analytics will reflect about visitor engagement and behavior. However, it is well worth the effort.

Such content will drive your digital marketing activities through:

  • Informing, educating and entertaining your audiences
  • Encouraging engagement with your customers
  • Generating new leads and sales
  • Offering additional value through emails and paid search ads
  • Making your website discoverable
  • Increasing traffic to your social media pages

Why you need content marketing?

Content creation is a vital part of your digital marketing strategy. It could be the one thing that separates you from your competitors and gives you that edge. 

Content marketing has been found to be less expensive, yet more effective than traditional forms of advertising. It has also proven to influence conversions. These are good reasons to pay attention to your content as a tool to grow your online presence and to drive results.

For your words to matter, they also need to be found by your audiences. This makes SEO an indispensable part of your content. No longer can SEO be thought of as a distinct entity. It goes hand-in-hand with content, improving your chances to be found by your target audience, and influence their buying decisions. 

Just ensure that your content is audience-driven, search-driven, and highly relevant to your consumers, to be effective.

Our content marketing services

Taking your content to the next level isn’t just a consideration—it’s a necessity. But the good news is, it can be done, and it can be done well. 

At Them You & Me, we believe content marketing is a very important aspect of your digital marketing efforts. We are methodical and thorough with generating content that will ultimately convert for you. We implement your content marketing strategy and:

  1. Define marketing goals
  2. Run a content audit
  3. Plan a content marketing strategy
  4. Research and create content 
  5. Optimize for SEO
  6. Schedule, publish and repurpose content
  7. Measure and analyse  
  8. Repeat or readjust as we go along

Looking to plan and optimize your content marketing strategy? Say hello and let’s take it from there.

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